4. You are the head of marketing research at a major retailer. You have been asked to...
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4. You are the head of marketing research at a major retailer. You have been asked to conduct research about your competitors’ products, including prices and features. What are some of the ways you could access that type of information?
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Marketing Because Everyone Is A Marketer
ISBN: 978-1260575934
3rd Edition
Authors: Shane Hunt ,John Mello ,George Deitz
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