5. Assume you are in charge of the business analysis stage of a companys NPD process. What...

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5. Assume you are in charge of the business analysis stage of a company’s NPD process. What data will you need to collect to make an informed decision about whether product development should continue?

What elements of bias might exist from the data you receive from the marketing department?

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Loose Leaf Marketing

ISBN: 978-1266340734

4th Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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