6. Think of a global brand headquartered outside of your home country that you are loyal to...

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6. Think of a global brand headquartered outside of your home country that you are loyal to (e.g., Honda if you live in the U.S. or Coca-Cola if you live in South Africa). Why are you loyal to that brand? Why do you choose that brand over domestic brands?

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Loose Leaf Marketing

ISBN: 978-1266340734

4th Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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