6.16 If each sales rep earns a salary of 60,000 per year, what sales are necessary to...

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6.16 If each sales rep earns a salary of €60,000 per year, what sales are necessary to break even on the sales force costs if the company has a contribution margin of 40 per cent? What effect will adding each additional sales representative have on the break-even sales? (AACSB:

Communication; Analytical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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