7.15 Using the chain ratio method described in Appendix 2, estimate the market potential in the military
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7.15 Using the chain ratio method described in Appendix 2, estimate the market potential in the military (active duty and veterans) market. Be sure to state any assumptions you make. (AACSB: Communication; Use of IT; Analytical reasoning)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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