7.15 Using the chain ratio method described in Appendix 2, estimate the market potential in the military

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7.15 Using the chain ratio method described in Appendix 2, estimate the market potential in the military (active duty and veterans) market. Be sure to state any assumptions you make. (AACSB: Communication; Use of IT; Analytical reasoning)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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7.15 Using the chain ratio method described in Appendix 2, estimate the market potential in the military

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Strategic Marketing Management

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