8.10 What are customers really buying when they purchase a Petnet SmartFeeder? Identify the core, actual and

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8.10 What are customers really buying when they purchase a Petnet SmartFeeder? Identify the core, actual and augmented product levels for this product. (AACSB: Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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