Shortly after a pharmaceutical company gets approval to market a new blockbuster drug, its production plants cannot

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■ Shortly after a pharmaceutical company gets approval to market a new “blockbuster” drug, its production plants cannot keep up with demand; in the meantime, a competitor releases a substitute and garners significant market share.

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Strategic Marketing For Health Care Organizations

ISBN: 9781118355831

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 10, 2024 04:02 AM

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Shortly after a pharmaceutical company gets approval to market a new blockbuster drug, its production plants cannot

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Strategic Marketing For Health Care Organizations

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