=+the entire purchase decision process. Companies produce a customer experience through seven Web site design elements. These
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=+the entire purchase decision process. Companies produce a customer experience through seven Web site design elements. These elements are context, content, community, customization, communication, connection, and commerce.
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Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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