=+The presentation stage involves converting a prospect into a customer by creating a desire for the product
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=+The presentation stage involves converting a prospect into a customer by creating a desire for the product or service. The close involves obtaining a purchase commitment from the prospect.
The follow-up stage involves making certain that the customer’s purchase has been properly delivered and installed and difficulties experienced with the use of the item are addressed.
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Related Book For 
Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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