1 What directions of strategic development have been followed by Virgin over the period of the case...

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1 What directions of strategic development have been followed by Virgin over the period of the case (use Figure 6.2as a guide)?

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Fundamentals Of Strategy

ISBN: 9781292017211

3rd Edition

Authors: Gerry Johnson, Richard Whittington, Kevan Scholes, Patrick Regnér, Duncan Angwin

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