Decide when being a first-mover or a follower is most appropriate in innovation, and how an incumbent

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Decide when being a first-mover or a follower is most appropriate in innovation, and how an incumbent organisation should respond to innovative challengers.

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Fundamentals Of Strategy

ISBN: 9781292017211

3rd Edition

Authors: Gerry Johnson, Richard Whittington, Kevan Scholes, Patrick Regnér, Duncan Angwin

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