14.14 For products intended for global markets, customers wants and needs are different from one market to
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14.14 For products intended for global markets, customers’ wants and needs are different from one market to another. How can a centralized global team build up a product to serve as a “platform” for the global market?
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Related Book For 
Service Systems Management And Engineering Creating Strategic Differentiation And Operational Excellence
ISBN: 9780470423325
1st Edition
Authors: Ching M. Chang
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