8.1 Study the Ivey Business Case #98A006 “Fastlane Technologies, Incorporated” (Rev. November 1999), and answer the following questions. The case materials may be purchased by contacting its publisher at www.custserve@hbsp.harvard.edu or at 1-800-545-7685. A. What is this case about? B. What are the major strengths and weakness of Fastlane? C. How does the buying process for scripting language like FINAL differ from that of an application tool like FLYTE? D. What are the advantages and disadvantages of focusing on FINAL versus focusing on application tools? E. What channel strategy would you recommend for Fastlane? F. What other recommendations would you make to the board? G. What are the lessons you have learned from having studied this case?