9-18. What strategic implications does Zaras move into online retailing have? (Hint: Think in terms of resources

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9-18. What strategic implications does Zara’s move into online retailing have?

(Hint: Think in terms of resources and capabilities.)

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Management

ISBN: 9781292215839

14th Edition, Global Edition

Authors: Robbins, Stephen P, Coulter, Mary K(Contributor)

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