How does the axiom used in industrial selling You dont sell the product; you sell the company

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How does the axiom used in industrial selling “You don’t sell the product; you sell the company” pertain to manufacturing technology?LO7-2

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ISE Operations And Supply Chain Management

ISBN: 9781260575941

16th International Edition

Authors: F. Robert Jacobs, Richard B. Chase

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Question Posted: Jul 03, 2024 10:02 AM

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How does the axiom used in industrial selling "You don't sell the product; you sell the company" pertain to manufacturing technology?
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How does the axiom used in industrial selling You dont sell the product; you sell the company

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ISE Operations And Supply Chain Management

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