3 What impact on customer service was this mismatch likely to cause? Talleres Auto (TA) is an...

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3 What impact on customer service was this mismatch likely to cause?

Talleres Auto (TA) is an SME based in Barcelona. TA attends to broken-down vehicles, providing a roadside repair and recovery service. Two of the parts that TA frequently uses are starters and alternators, which were obtained from a local distributor. In turn, the local distributor ordered parts from a prime distributor. Starters and alternators were obtained from a remanufacturer, who replaced the windings and tested the products using parts bought from a component supplier. A diagram of this part of the supply chain is shown in Figure 1.12.

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• Talleres Auto is the installer • TA buys starters and alternators from a local distributor • the local distributor buys from a prime distributor • the prime distributor buys from a remanufacturer • the remanufacturer buys components from a component supplier

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