1. The textbook lists 11 major community factors to use as selection criteria for choosing a location. Mary realizes that all factors are important; however, 11 are too many because it waters down the effect of each factor’s weight. Therefore, Mary wants no more than five major factors. Based on the information in the case, which factors should Mary and her staff choose? Explain why the specific factors you picked are pertinent to Mary’s company.

2. Building on question one, weight the five factors you choose for O’Leary Management Solutions. Mary has expressed that she does not want any two factors with the same weight. Explain why you rated them as you did, i.e. why one criterion is more or less important than another.

3. Mary is thinking that quality of life may be one of the factors they should pick. However, it is much too general a term to be a good indicator of the best location. Therefore, Mary believes it would be best to create a weighted factor rating matrix just for quality of life. Each location can be looked at through that specific criteria as well, and the score each receives can then put inputted into the broader location selection matrix. There are nine quality of life factors listed in the textbook. This time, Mary wants no more than four for this sub-weighted factor rating analysis. Which four would you recommend and why? How would you weight them and why?