1. Select a product or service that you regularly purchase, i.e. groceries, takeaway meals, petrol, drinks in...
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1. Select a product or service that you regularly purchase, i.e.
groceries, takeaway meals, petrol, drinks in a pub. Make a calculation of your annual spend on these products or services and for how many years you are likely to continue this purchasing pattern. What then is the ‘lifetime value’ of your custom with your supplier of these goods or services?
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Related Book For
Food Supply Chain Management Issues For The Hospitality And Retail Sector
ISBN: 9780750647625
1st Edition
Authors: Jane Eastham, Liz Sharples, Stephen Ball
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