15. The general sales manager at Knox Products Corporation has just received next year’s sales forecast (in units) for two of the firm’s major products (Less Knox and More Knox) from sales managers of the Eastern and Western sales regions:

Less Knox sells for $4.50 per unit and More Knox sells for $8.50 per unit.

a. The corporate economist has forecast a total corporation-wide sales volume for these two products of $11,000 for next year. What is the disparity between the two forecasts at the item level?

b. If top management agrees to a total corporation-wide sales forecast volume of $9,000, what is the sales forecast at the item level?

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Eastern Region Forecast Less Knox 150 Western Region Forecast More Knox More Knox Less Knox 300 300 450