4. In todays customer-driven market, an eff ective supply chain needs to be responsive to requests from

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4. In today’s customer-driven market, an eff ective supply chain needs to be responsive to requests from internal and external customers. Who are these internal and external customers? How are their needs diff erent from each other?

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Principles Of Supply Chain Management

ISBN: 9781420091083

1st Edition

Authors: Richard E. Crandall, William R. Crandall, Charlie C. Chen

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