ASOS, a British online-only fashion and beauty retailer, sells its products from four main warehouses located in the United Kingdom, the United States, central Europe, and China. Marks & Spencer (M&S)

sells apparel, home products, and luxury food items from more than 1,400 retail locations worldwide, and is supported by 19 distribution warehouses . In both cases, customers may place orders using the Internet or on the phone. Discuss the pros and cons of the two strategies.