clear understanding of their target customers buying power? viii Is it better to adopt an arms-length demanding

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clear understanding of their target customers’ buying power?

viii Is it better to adopt an arms-length demanding attitude towards suppliers or to provide them with complimentary assistance to help them improve? Support your answer with reasons.

ix What are the four key SC people issues that must be managed well? Is any one of the four above the other three? If yes, which one and why so?

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