Consider a sporting goods company that carries ski equipment in stores across Canada.

Because of unusual weather conditions 1 year, near the end of the ski season, the company finds itself with a surplus of ski equipment in the West and with not enough on hand in the East to meet the demand. At a meeting of marketing managers a person from the East requests that the surplus goods in the West be rush-shipped to the East. On the other hand, a Western manager suggests a discount sale there to get rid of the stock. In an effort to resolve the conflict, the President asks the Management Sciences Group to analyze the problem and report back with a recommended decision within 1 week. Briefly outline an analysis you would undertake, including the types of data that would be required. Also, if possible, suggest another alternative (i.e., differing from the two suggested by the marketing managers).? Lp852