The new Bigelow network is comprised of different product lines, with different geographies and volumes, with varying
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The new Bigelow “network” is comprised of different product lines, with different geographies and volumes, with varying customer touch points (stores versus internet). How would you advise the management of Bigelow on how to proceed in implementing their one-brand, omni-channel strategy?
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Related Book For 
Supply Chain Management A Logistics Perspective
ISBN: 9781305859975
10th Edition
Authors: John J. Coyle, Jr. Langley, C. John, Robert A. Novack, Brian J. Gibson
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