In a recent article in U.S. News & World Report, Dan McGraw describes how two computer giants, Dell and Compaq, are poised to do battle in the personal com- puter market. Compaq has 13.2% of the U.S. market share for personal computers to Dell's 8.8%. However, Dell's market share has more than doubled in the last four years while Compaq has increased less than one percent. What type of information, accounting or otherwise, do you think the management of Compaq may want and need as they compete with Dell and the other PC companies?