=+The investment was justified not merely on cost savings but also on the basis of qualitative consider
Question:
=+The investment was justified not merely on cost savings but also on the basis of qualitative consider¬
ations. Monsanto management viewed the invest¬
ment as a critical element in achieving its vision ofthe future. What qualitative and quantitative con¬
siderations do you believe Monsanto would have used in its strategic evaluation ofthese investments?
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Kalyan M. Ranwa
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