Coke and Pepsi have sustained their market dominance for nearly a century. General Motors and Ford were
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Coke and Pepsi have sustained their market dominance for nearly a century.
General Motors and Ford were hard hit by competition and never fully recovered.
What is different about the product/market situations in these two cases that affects sustainability?
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Related Book For
Economics Of Strategy
ISBN: 9781119378761
7th Edition
Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer
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