Erik Prenzler is the sole owner and president of Prenzler Outdoor Media, a billboard advertising firm based in Bloomington, Illinois. Prenzler’s primary local competitor is Lamar, which is a national billboard firm based in Baton Rouge, Louisiana. Lamar’s Bloomington-area billboards are managed by an office in Decatur, Illinois, which is 54 miles away. How might the objectives of Lamar’s Decatur-based manager differ from those of Lamar’s owners? And how might Erik Prenzler exploit this to develop a competitive advantage for his business?