Consumer electronics is a very competitive business.

What might be the success story of the year one year is a forgotten item two years later. Rapid product commoditization makes the consumer electronics marketplace very competitive. Getting the right products to market at the right time with the right components is an ongoing challenge for telecommunications and consumer electronics goods companies.

Questions

1. What external data analysis should a consumer electronics company use to determine marketplace needs and its abilities to compete effectively in a marketplace?

2. Staying one step ahead of competitors requires a corporate strategy and the support of information systems. How can information systems and systems analysts contribute to an aggressive corporate strategy?