4.54. Consider the direct mail marketing experiment in Problem 4.8. Suppose that this experiment had been run

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4.54. Consider the direct mail marketing experiment in Problem 4.8. Suppose that this experiment had been run as a complete randomized design, ignoring potential regional differences, but that exactly the same data was obtained. Reanalyze the experiment under this new assumption. What difference would ignoring blocking have on the results and conclusions?

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Design And Analysis Of Experiments

ISBN: 9781118146927

8th Edition

Authors: Douglas C. Montgomery

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