Experiencing increased employee turnover after implementing a new information system, Global Marketing Inc. decided to distribute a standard questionnaire to gauge reasons for employee satisfaction or dissatisfaction. However, employees said that many of the points covered by the questionnaire were either irrelevant or insufficient. Additionally, some employees were reluctant to share their opinions.

Consider this situation as a systems analyst and answer the following:

a. Do you think a custom questionnaire would be an improvement in this situation? How?

b. How would soliciting user stories before designing the questionnaire make it more relevant?

c. What would be the best way to administer the questionnaire? Would electronic administration offer greater benefits?