Now suppose that during the course of this project, it becomes apparent that costs were significantly underestimated and the budget is rapidly becoming depleted. In addition, the head of marketing has picked up a trade magazine and read that your organization’s main competitor is adding some really exciting features to their product without changing their release date.

The budget overage is not the major problem;

you know additional money can be allocated, although it may delay other projects. But you also know that your marketing stakeholders will be demanding that similar features be added to the system you are developing while keeping to the original schedule. This presents an expectations conflict since scope is the constrained measure of success. What should you do at this point?