8. Cultural symbols are usually noticed through sight, sound, touch, and smell. For example, Abercrombie retail stores

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8. Cultural symbols are usually noticed through sight, sound, touch, and smell. For example, Abercrombie retail stores use music, attractive models, and fragrance to communicate elements of its retail store culture.

Why are symbols important to a corporate culture?

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Management

ISBN: 9780538479530

10th Edition

Authors: Richard L. Daft

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