Make it a one-stop shop. The weekly message should be the one-stop shop for the building leaders’ communication needs. Rather than have every department bombard principals with emails that contain deadlines and notices, incorporate this information in the message. In large districts this can be extremely challenging, but in mid-size districts it can easily be achieved. If the goal of central office is to provide support to principals, leaders at this level must stop making their jobs more difficult. Providing clear and consistent information that is located in one spot is a simple practice that communicates to building principals that their time matters.