Suppose you are hired by a local farming cooperative to develop its SMIS.

The cooperative wants to promote eating healthy foods, increase awareness about its weekly farmer’s market, increase traffic to its Web site, and sell more of its products directly to consumers. Which success metrics would indicate that the cooperative has achieved its goals? Who would be its target audience? What value would the cooperative’s SMIS provide to its customers? How could the cooperative make personal connections with its customers? Which SM platform(s) would you recommend the cooperative use? Justify your recommendation.