Suppose you work for an online sporting goods retailer. Youve been hired as a business analyst with

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Suppose you work for an online sporting goods retailer. You’ve been hired as a business analyst with the task of increasing sales. Describe how you could use RFM and market-basket analysis to increase the sales of sporting goods. If used effectively, how could RFM and market-basket analysis affect customer satisfaction?

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Experiencing MIS

ISBN: 9780134402192

7th Edition

Authors: David M Kroenke, Randall J Boyle

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