Using again the fictional example of Luciana, the nineteen-year-old Italian woman who spends a lot of time at the beach and is unaware of the risk for skin cancer (see Box 2. 1), list and discuss questions that need to be addressed as part of the situation and audience analysis of a program intended to engage her and her peer group. The worksheet in Appendix A (see “A1: Situation and Audience Analysis Worksheet: Sample Questions and Topics”) provides additional guidance.

Data from audience analysis worksheet sample question and topic

BOX 2.1

Data from 2.1 

BOX 2.1. DIFFUSION OF INNOVATION THEORY: A PRACTICAL EXAMPLE

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This list of questions and topics is not all inclusive and may not apply to all health issues. Therefore, it should be used only as an example. As described in this book, the situation and audience analysis should be completed via a variety of participatory and traditional research methods. Questions within the categories in the following worksheet are often interconnected and are listed in a specific order only to simplify the use of this template.