=+b) Conduct a sensitivity analysis to determine by how much each of the following variables would have

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=+b) Conduct a sensitivity analysis to determine by how much each of the following variables would have to change before the company would change its mind about going ahead with the new product:

1. The percentage reduction in yearly sales volume 2. Selling price per unit 3. Advertising costs in the first year 4. Rate of tax 5. Discount rate

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Corporate Finance For Business The Essential Concepts

ISBN: 9783030924188

2nd Edition

Authors: Ronny Manos, Keith Parker, D. R. Myddelton

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