10.5 Describe the advantages and disadvantages of a company name representing more than just a company name...
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10.5 Describe the advantages and disadvantages of a company name representing more than just a company name (e.g., Xerox, Kleenex, and Google).
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Technology Ventures From Idea To Enterprise
ISBN: 9780073523422
3rh Edition
Authors: Thomas Byers, Richard C Dorf
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