Apple Inc. and Apple Corps have had trademark disputes over the use of the name Apple associated
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Apple Inc. and Apple Corps have had trademark disputes over the use of the name Apple associated with the music business. Apple Inc. has a thriving iPod and online music store. Apple Corps is a multiarmed multimedia company formed by the Beatles in 1968, consisting of the following subsidiaries: Apple Records, Apple Electronics, Apple Films, Apple Publishing, and Apple Retail. Briefly describe the arguments for both sides. Why is it important for a company to challenge and protect its trademarks?
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