In May 2003, Zipcar of Boston decided it was time to bring in new funding to reach
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In May 2003, Zipcar of Boston decided it was time to bring in new funding to reach profitability (www.zipcar.com). However, the willing investors insisted on replacing the CEO and the board of directors.
Examine Zipcar’s subsequent progress in terms of execution and need at different stages of the life of this company.
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