3. How would you dene the airline product? How is it different from other products? In what...
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3. How would you define the airline product? How is it different from other products?
In what sense do airlines basically sell the same products? What are some unique characteristics of the airline product? What effect do these have on marketing?
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Related Book For 
Air Transportation A Management Perspective
ISBN: 9781409430636
7th Edition
Authors: John G. Wensveen
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