8. What is the primary function of the Airline Tariff Publishing Company (ATPCO)? Why is the application

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8. What is the primary function of the Airline Tariff Publishing Company (ATPCO)? Why is the application of textbook strategies to airline pricing so difficult? How do introductory fares differ from excursion fares? What are target segment, mileage-based, zone, and value-added pricing?

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