9. How do economies of scope differ from economies of scale? What are computerized reservations systems? How
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9. How do economies of scope differ from economies of scale? What are computerized reservations systems? How have they become an important marketing tool? Discuss the importance of travel agents in marketing air transportation services. What is the purpose of frequent-flier programs? Of business-class service?
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Related Book For 
Air Transportation A Management Perspective
ISBN: 9781409430636
7th Edition
Authors: John G. Wensveen
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