2. Scan your local newspaper for examples of publicity (stories about new products) and sales promotion (coupons,
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2. Scan your local newspaper for examples of publicity (stories about new products) and sales promotion (coupons, contests, sweepstakes). Share your examples and discuss the effectiveness of such promotional efforts with the class.
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Related Book For
Understanding Business
ISBN: 9780073524597
1st Edition
Authors: William G. Nickels, Susan M. Mchugh, James M. Mchugh
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