5. Form an imaginary joint venture with three classmates and select a prod- uct, service, or idea...
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5. Form an imaginary joint venture with three classmates and select a prod- uct, service, or idea to market to a specific country. Have each team mem- ber select a key global market force in that country (sociocultural, economic and financial, legal and regulatory, or physical and environmen- tal) to research. Have each report his or her findings. Then, as a group, prepare a short explanation of whether the market is worth pursuing.
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Related Book For
Understanding Business
ISBN: 9780073524597
1st Edition
Authors: William G. Nickels, Susan M. Mchugh, James M. Mchugh
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