Find the positive facts and use them. “97% of our customers told us they’d buy our product again” is a lot better than “We’ve got a phGo for evidence. “We’ve been recognized for innovative products three times in the past five years by the Consumer Advice Board” is more convincing than “We are the most innovative.” “We have partners in 23 countries on five continents” works better than

“We’re very international.”enomenal satisfaction rate.” “I showed my employer how to save 10 minutes managing each order” is way better than “I’m responsible for processing order forms.”