1. Explain the concept of efficient consumer response (ECR) and how it is implemented at Ahold. Discuss...

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1. Explain the concept of efficient consumer response (ECR) and how it is implemented at Ahold. Discuss further approaches which should positively influence supply chain performance.

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Strategic Retail Management Text And International Cases

ISBN: 9783658101824

3rd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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