16. Visit amazon.com and identify at least three specific elements of its personalization and customization features.

Browse specific books on one particular subject, leave the site, and then go back and revisit the site.What do you see?• Are these features likely to encourage you to Evaluate and Expand Your Learning purchase more books in the future from Amazon.com?

Check the One-Click feature and other shopping aids provided. List the features and discuss how they may lead to increased sales.