2. Lots of data are available to retailers to make good decisions loyalty programs, web analytics, and

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2. Lots of data are available to retailers to make good decisions—

loyalty programs, web analytics, and point-of-sale data. But there’s a big gap between having data and being able to leverage them for real-time decision making.

How can enterprise mashups close this gap?

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Information Technology For Management Advancing Sustainable Profitable Business Growth

ISBN: 9781118357040

9th Edition

Authors: Efraim Turban Linda Volonino Gregory R. Wood

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Question Posted: Nov 18, 2024 03:00 AM

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2. Lots of data are available to retailers to make good decisions loyalty programs, web analytics, and

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Information Technology For Management Advancing Sustainable Profitable Business Growth

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